In SaaS, or any business, getting to break even is an important milestone. It is one marker on the journey to success. If you are building a SaaS product/platform, planning and measuring critical path helps align product, engineering, marketing and sales. What is “Critical Path?” Ideally, your critical path is the shortest distance between where you are now and business value delivered to the market as measured by subscriptions or users. There are well documented SaaS products that take a circuitous route to success. Take a look as the journey that Slack took to becoming one of the best know unicorns in Silicon Valley.

I promise you, your company does not have enough cash to follow the path taken by Slack. In planning your journey, optimizing critical path to product launch, market success, break even, eventual exit, is necessary at every stage. That is why I continually stress validating with the market. Frequent product iterations (releases) backed by robust feedback loops measure that journey. Staying on path requires focus, commitment to the goals, and inspired leadership. More on that later. Contact me at www.criticalgoals.com for a no cost session to review the critical path of your SaaS company.jj